Most magnesium supplements are optimised to LOOK effective.

If you have tried magnesium supplements in the past and it did not do much for you, keep scrolling.

The Problem

We went down a rabbit hole and found 3 key uncomfortable patterns.

They explain why most magnesium supplements in India often feel ineffective.

Investigation - 3 Findings

Finding 01

Higher number on the label does not mean more magnesium to your body

Pure magnesium bisglycinate cannot contain more than 14% elemental magnesium according to the laws of chemistry. If a product claims anything more, it is buffered with cheaper forms like magnesium oxide or magnesium carbonate.

Finding 02

Almost every supplement brand hides its ingredient suppliers

Two supplements can list the exact same ingredient on the label, while one sources it from the cheapest available supplier and the other from a world leading manufacturer backed by clinical research. Almost no brand tells you which one you're getting.

Finding 03

Designed to sell. Not designed to work.

Many supplements contain dozens of ingredients, but only trace amounts of the ones that actually drive results.

Our Answer

So we built Deep Rest around one goal: EFFICACY

After studying the category, we realised effective supplements are often built around a few unglamorous decisions consumers rarely see. These principles became the foundation behind Deep Rest.

Principle 01 - Form Matters

The form of magnesium changes everything

We chose fully chelated magnesium bisglycinate because absorption matters more than impressive labels.

Principle 02 - Source Matters

Source can directly influence efficacy

We formulate with the fully chelated magnesium bisglycinate from Balchem, USA, one of the world's leading specialists in chelated minerals, with 200+ published studies.